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Attention shoppers: we have arrived.
We’ve all been doing the ecommerce thing for a while now. We’re all semi-pro online bargain hunters. We all finally feel safe using our credit cards online. And the government is finally getting around to taxing online commerce (bastards), because they know it’s gotten to a level that some pesky tax won’t pull us back from.
Online sellers are giving Main Street a run for it’s money like it’s never seen before.
Think about it: 20 years ago we were bemoaning big, bad WalMart swooping into smalltown America and squeezing out the Mom and Pops.
– The mom and pops cried “foul!” Economists cried “competition!”
And then a few years later it was the demon spawn Barnes & Nobles and eviler still Starbucks hastening the extinction of our local bookstores and coffee shops.
– The purists cried “foul!” Everyone else cried “vente soy latte!”
But now we find ourselves in the middle of an even braver, newer world: ecommerce has fully matured. And now no one’s safe. Even brick-and-mortar behemoth WalMart.
Oh, the irony.
Today a small town semi-savy Grandmother with a little extra time on her hands can easily find most of what WalMart offers elsewhere, for cheaper. With free shipping. And points. And she does.
We have arrived.
There’s a lot less cries of “foul” now too.
Why? For one, it’s not just the hardware stores, bookstores, or the coffee shops that are getting a beatdown; it’s every kind of shop imaginable, save for restaurants and nail salons.
But the main reason no one’s complaining is that the benefit to the consumer (you know, us) has finally gotten past the tipping point: everything’s cheaper, and who’s going to cry “foul” on that?
The unfettered competition made all the prices lower, just like it tends to do. And it’s a beautiful thing.
But lately another powerful phenomenon has come to the fore. One which will certainly throw yet another wonderful wrench in the works: Consumer Reviews.
You thought consumers had power before? Well, you’re in for a treat.
Now it’s not only their pocketbooks they’re speaking with. It’s their mouths. Fancy that.
Welcome to Customer 2.0.
Message boards. Blogs. Dedicated, free review sites like yelp. Dedicated, paid review sites like angieslist. And even company’s own sponsored forums, customers are making themselves heard. And loudly.
Consumers are making their experiences known, and their opinions count in ways that were simply impossible to count before.
And, moving forward, it will be very, very interesting to witness how this will affect individual businesses, and the marketplace in general.
I predict the consumer will win once again.
No, the customer isn’t “always right”. Just like “there’s no bad PR”, there’s always exceptions to rules like those.
But there aren’t just “angel customers” and “devil customers” either. There’s a patchwork spectrum of anything and everything consumers have to offer. From the truly good, bad and ugly, to suspiciously-glowing self-reviews and the vendetta carpet bash. It’s all valid, and if handled correctly, all helpful. But if business merely try to “bucket” them instead of simply learning from them, they will =fail.
So, with billions of consumers sounding off about the good, bad and everything in-between, how will we know what’s worth listening to?
Well, the market will sort that out, too.
Crazy, that.
“Schulz and Peanuts: A Biography”
Sparky felt unloved
“I’ll show them,” he said And did.
Big heads in white space
A month ago, after way too much research, I finally plunked for the Dell 2408WFP SuperSharp (and super sexy) LCD monitor. But since it’s one of these newfangled “wide gamut” monitors, I realized I couldn’t get by with the ‘ol Apple “sysprefs” calibrations I’ve been doing for years. And since I need to “soft proof” ads and photos for a living… I realized I needed a real calibration tool.
So, after a lot more research I settled on the X-Rite “Eye-One Display 2”. Aka “the best mid-range calibrator with the worst name.” And, well, I bought it.
http://www.xrite.com/product_overview.aspx?ID=788
$299 retail. And here’s the skinny.
When you first open the box, out comes the main unit, which is dangle “tool” that looks like a computer mouse. How it works is you hang that over your screen, and the software sends information to the screen. The donglemouse thing then reads that information, and sends feedback about the monitor back to the software. And viola! A perfect calibration.
Sounds great, right? Well. Not so fast.
Aside from the danglemouse, a weight for the cord (to help secure it) and a plastic “rest/ambient light detector” there is almost ZERO documentation.
No manual. No bullet points. No nothing.
The only bit of information you get is a “Quick Start” Guide, which is just a folded piece of paper that opens to about 10 panels. 4 of which are filled with legal mumbo. And each of the remaining panels supposedly giving you a “step” (in 10 languages at the same time, no less). Overall it’s very, very basic. Weirdly basic, actually. And not very helpful.
So then you go to plug in the dongle mouse, and there’s a warning on it: “INSTALL SOFTWARE BEFORE PLUGGING IN DONGLEMOUSE!”
Wait. It didn’t say anything about that in the comprehensive quickstart guide!
So I put the CD in my computer, and I noticed right away there are some very “OS9”-looking icons in the menu, which is never a good sign. But I soldiered on.
The CD contained a bunch of folders; way, way too many folders for any install disk. And among them I noticed there were some “tutorials”, so I tucked my pride behind my ear and opened the first tutorial. And, well, it was okay. Aside from the announcer pronouncing random words badly, and loudly, the whole calibration process seemed simple enough. The important thing being it gave me more information than the quickstart guide.
After the tutorial was finished I was still left with a jumble of files and folders on the CD. And not knowing which I should click, or what to install, I first tried dragging the icon called “EyeOne” onto the desktop, simply because it was the only “professional-looking” icon of the bunch. But when I double-clicked it, it showed an antiquated-looking menu screen with “Match” “Share” and “Diagnostics” buttons on it. And when I clicked each of them, it didn’t do anything.
So, I opened the folder on the CD called “installers”, and found the same names as on the zombie program, plus one folder entitled “Pantone”. So I painstakingly installed each of these from this folder. Each one seeming to use a different installer program. Seriously, really?
Of course I had NO idea what each of these do. Or did. What the hell is “Match”? Is that where I match my monitor to something else? Is “Share” a utility that allows me to give and receive calibrations, somehow? And what is “Diagnostics”? How is it different from “Match”? Of course, I know what “Pantone” is, but is it really a necessary install? Again, there was ZERO information on what these things are, and I really, really hate installing unnecessary software, especially bloatware onto my computer. But I felt I had no choice here. I wanted this thing to work. I NEEDed it to work, and work well. So I installed everything… and to this day I have no idea what I installed. Or changed. Or, more importantly, if I screwed anything up on my system.
Okay. So everything was installed, I think (?), and I clicked on “Diagnostics” first, because my gut told me that that was the main calibration program.
My gut was wrong.
Apparently “diagnostics” is a program that is supposed to tell me if my monitor “is okay”. Whatever that means (again, zero documentation).
I clicked “start” and immediately it chastised me for not having my mouse dongle plugged in. So I quickly plugged it in, and it asked me to put it on a “neutral surface”. I remembered the ancient-looking tutorial told me something about a “black” surface, so I put it on the little bit of the box that was black. I have no idea if that was the right thing, or not. Oh well. Pressing on.
And… well… it froze.
Somewhere between checking the output of something, and the black level of something else, it completely locked up my system.
So after a generous 10 minutes of le beachball du spinno, I had to force-quit.
I relaunched, and again, right in the middle of measuring the “black” swatch, it froze.
I restarted. Tried again. And it froze. Again.
Oh well. Maybe I didn’t need that part of the program? I mean, on the whole, based on the price tag, that’s a $98 program right there that doesn’t work. So, thanks for that.
Moving on.
At this point I looked into my Applications folder, where everything is usually placed, and, as I guessed, there it was… an “Eye-One” folder. And in there was a program called “Calibration”. Aha! I opened it up, and it looked just like the program they used the old-school tutorial movie.
I let out a sigh of relief, and quickly wiped the breath fog off my new monitor.
I should point out here that I *still* don’t know what that other program was, or what the “Match” “Share” and “Diagnostics” buttons on it did. Well, we know that it didn’t work. But I digress…
Turns out the main calibration program is called “Eye-One Match” (aha! …wha?), and it gives you a simple window that offers “easy” and “advanced” settings, and there are, surprisingly, instructions on the top right of the window that you can access by clicking the little buttons. It tells you what you’re supposed to be doing, and even clarifies some terminology in case you need it. A novel concept.
I did an “easy” calibration first, and it took almost no time at all. However, the end result was a bit too dark, and I realized that, for my monitor at least, there were still some pretty heavy brightness/contrast settings to mutz with, and even some RGB sliders that pack quite a wallup. So I decided to dive right into “advanced” mode.
To my surprise, even that went swimmingly. In a nutshell, all you have to do is let the donglemouse do it’s measurements and give you the results, then you tweak your monitor’s settings, and then let donglemouse do a re-measurement. And repeat.
This worked very well for “manual” RGB, which I ducked to 75% for all of them initially, so I’d have room to move.
And, well, I ended up with a damn gorgeous calibration! It was significantly “deeper” in saturation than my previous, “by eye” calibration. But, unfortunately, the “contrast” portion of the calibration didn’t work at all. It kept telling me that it was 100% spot-on, even though I would wildy swing the contrast values back and forth. Obviously it was broken, which sucks. But I like to set the contrast where I like it to “look” anyway, so it wasn’t a big deal to me. But the fact that it simply didn’t work is pretty crappy. Also, there was no “brightness” adjustment phase, even thought the tutorial, and the program itself, promised there would be one. Again, not the end of the world because I just set the brightness (like contrast) on my monitor to levels I like, which I did this time and then had the Eye-One concentrate on the RGBs.
Well, there you go. A damn convoluted review of a necessary, but poorly executed calibration device. Did I get the calibration I needed? Yes. But the rub here is that X-Rite just didn’t do their powerful little “donglemouse that could” justice. The documentation is spotty at best, completely confusing, and otherwise non-existant. And, perhaps more importantly, the software is woefully out of date and seriously flawed. It’s almost as if the same guys who built the hardware also designed the software and wrote instructions. Which we all know is never a good idea.
Honestly I feel like I’ve gotten about $50 worth of my $200+ spent on the Eye-One Display-2. And that sucks, because I really, really wanted to like thing.
THE RESULTS:
YAY:
It does what it says it does. It gives you a decent calibration quickly (ala “easy” mode), or a great calibration semi-quickly (via “advanced” mode). Not a lot of parts to keep track of. Solid build.
BOO:
Uninspired presentation. Absolutely horrible documentation. Embarassingly out-of-date, confused, and crippled software.
GESTALT:
Not worth the money. But these problems could be easily fixed by manufacturer, and then it would be well-worth it.
blah blah I I I
typical american
Me Me blah blah crap
-submitted by my sister
A childhood mistake
The chance to be good again
Tied up with a bow
