Commercial-wise, I mean.

Not since the infamous “dot com” Super Bowl (which featured Christopher Reeve walking, as well as other super-expensive-yet-somehow-utterly-forgetable gems) has there been such a startling collection of marketing misfire (although, to be fair, the “dot com” Super Bowl was the site of the second best Super Bowl ad ever: monster.com’s “When I Grow Up…”).

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